Interviews

FIORELLA PRATTO CREATIVE DIRECTOR & FOUNDER OF HER EPONYMOUS BRAND

FIORELLA PRATTO

Fiorella Pratto marks hers beginnings in architecture and interior design and then decided to launch her eponymous brand whose foundations are definitely rooted in Peru and whose cornerstone is sustainable development. It gives us a chic and ethical brand that you will hear about for sure (if you haven’t already) !

Hello Fiorella,

Who are you ? What’s your background ?

I’m Fiorella Pratto (33), Mom of 2 boys , artlover, Interior designer, and Creative Director of my own ecofriendly fashion brand.

Where are you from ? Why did you choose Madrid as your city ?

I’m Peruvian with Italian roots.

After spending a while in the States during my early 20’s, I finally decided to move to Madrid to finish my degree and its been 12 years now living in this great city !

Tell us about your routine ?

Breakfast and coffee in the morning with my family, then I prepare my kids for school, and then i head towards our showroom and office.

I love to have meetings in the School of architecture (Coam) in Madrid city center. On weekends I love to discover new places especially restaurants.

To have dinner and drinks while listening good music, Makkila is a great place !

What is your daily beauty routine ? How long does it take ? What are your essentials ?

I normally wash my face while I take a shower in the morning, i’m very quick like 5 minutes day and night. I use natural Argan oil for my skin and hair, and Biologique Recherche day cream for my face.

Do you have a family beauty or cultural secret ? A tip that you invented and that you would like to share ?

I think i’m lucky because of my latin roots that gave me a very good skin, I like to exfoliate my face once in a while with sugar mix with lemon, the texture of my face immediately after is amazing !

How do you relax ? 

My relaxing moment of the day is at night when I walk the dog. I normally listen to music while thinking about all I have in mind.

One of my favourite is to have a Spa experience somewhere. I also love nature walks. I sometimes plan weekend escapes to remote places that have cultural and wellness experiences, my last escape was to beautiful Marrakech and the wondeful spa of Hotel La Mamounia, a must!

ABROAD

What is your essentials carry-on ?

Always a pair of jeans, a dress, a pair of boots and a leather jacket to combine with all !

A trick for organizing your luggage ?

Less is more !

Your traveller uniform ?

Total look black from Fiorella Pratto. It is very comfortable, warm and elegant at the same time !

Beauty essentials while travelling ?


I always pack my travel size Caudalie essentials

Craziest things you ever put in your suitcase ?

Confidential hahaha

A destination you’re obsessed about ?


So many times, Ibiza.

Any Hotels, spas, restaurants, bars suggestions there ?

Na Xamena Hotel & Spa best place do disconnect with an amazing view. Restaurant Ses Boques, wild place in front of the coast to try typical dishes. La Paloma restaurant for a romantic dinner with a great atmosphere

Are you changing or adapting your daily beauty routine according to your destination ? If so, how ?

Normally when i go to extreme locations like beach and snow i use extra sunblock on my face and moisturizing creams.

The best thing to steal from an hotel ?

A magazine for the way back !

WISH LIST

Next destination:
 Cadaques, Rome, Tulum, and Japan

Next beauty purchase:
 New set of make up brushes.

Next extravaganza: New Art Piece by Oliver Johnson.

Far & Wide in 3 words: Fresh, cool and actual.

Your mantra: Don’t give up!

Discover the brand, here !

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