8 September 2016


Aveda prides itself on being the ultimate crossroad between beauty, environment and well-being. Founded in 1978 by Horst Rechelbacher – a man who had won international hairstyling championships by the age of 20 – Aveda has long established itself as a leading company in the beauty industry.

Instilled in the belief that men and women’s scalp pose exponential differences, Aveda created their own special line for men. These products target problems more common to men, such as sensitivity, itchiness, irritation, redness, etc.

Aveda’s new collection for men, Invati Men, provides an innovative solution to thinning hair. The Invati Men collection was created to reduce male hair loss, and leave hair feeling stronger and thicker. The line instantly – and very noticeably – improves hair, leaving it with a charming shine and softness. This two-step miracle product system is meant to be used once a day, every day.

The first step – exfoliate – makes use of the Invati Men Nourishing Exfoliating Shampoo ($35). With a potent blend of plant actives that invigorate your scalp, this shampoo helps remove build-up and excess sebum that clogs pores to renew scalps. When massaged into your scalp, it helps strengthen thinning hair.

The second step – thicken and invigorate – uses the Invati Men Scalp Revitalizer ($65), which is formulated with amla, to instantly thicken hair at the roots. Like the shampoo, this revitalizer is stock full of potent plant actives. After rinsing out the shampoo, massage the revitalizer into your hair to complete the hair strengthening system.

The Invati Men line also comes in a travel size, two-step system at $33.50 for the modern man who thrives on weekend getaways or lives in a flurry of business trips.

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